To our valued customers: Archway Insurance is now BrokerLink and we remain committed to providing our customers with exceptional service!

We are currently in the process of integrating our phone and computer systems. These changes, combined with a high call volume have led to longer wait times and we apologize sincerely for any inconvenience. Please refer to these tips so we may serve you more efficiently:

We appreciate your patience and understanding during this period of transition and thank you for your business.

Archway Insurance is purchasing Alliance Assurance

Posted by  On December 5, 2016

archway-and-alliance-assuranceGrand Falls, NB – Archway Insurance, one of Atlantic Canada’s largest insurance brokerages, will purchase Alliance Assurance effective December 31, 2016.

Alliance is one of the largest brokerages in New Brunswick with nine locations serving communities across New Brunswick.

“We welcome the clients and employees of Alliance Assurance into the Archway family,” says Archway Vice President Gina McFetridge. “We’re pleased to serve communities across New Brunswick better through these nine new locations where Archway did not previously hold offices.”

Archway and Alliance recognize our employees are our most important asset. No employees will lose their job as a result of this purchase. The Alliance offices will continue to operate as new locations of Archway with no major changes planned to existing roles and responsibilities for staff.

Alliance President Lily Durepos will provide added continuity, becoming a senior member of the Archway management team.

“As another family run business, Archway Insurance shares a similar philosophy towards the treatment of employees and commitment to the community,” says Alliance President Lily Durepos. “Our clients remain in good hands, dealing with the same employees they have grown to trust over the years.”

Over the past decade, Archway has purchased many brokerages across Nova Scotia and New Brunswick and will continue to grow through acquisition.

The acquisition of Alliance brings the total number of Archway locations to 20 – covering mainland Nova Scotia and New Brunswick.  The deal with Alliance is Archway’s single, largest brokerage purchase. It secures Archway’s position as one of the leading brokerages in Atlantic Canada.

“As a broker, Archway is committed to offering choice and being advocates for our clients,” adds McFetridge. “We believe your best insurance is an insurance broker. Insurance brokers offer consumers four distinct advantages: choice, service, professionalism and on-your-side advocacy throughout the claims process.”

Archway Insurance is an Atlantic-owned, independent insurance brokerage, and one of the largest in the region. Headquartered in Amherst, NS, it is a growing, vibrant company with 20 conveniently located offices. In 2013, Archway Insurance received CAFE’s National Family Enterprise of the Year Achievement Award.



Gina McFetridge
Vice President, Archway Insurance
Tel: 902-789-1721



Lily Durepost
President, Alliance Assurance
Lily Tel: 506-473-9223



Pat Durepos
Tel: 506-473-9222


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