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How to Choose the Right Insurance Broker for You

Posted by  On January 12, 2021
How to Choose the Right Insurance Broker for You

No matter how you plan out your life, the unexpected can occur at any second. You can never truly predict where things will take you and what seems a sure thing one day can rapidly shift to something uncertain and unsure the next.

While you can’t control the whims of fate, you can make sure you’re protected. Insurance exists for all kinds of risks and events, and with the right policy, you can make sure that a sudden twist doesn’t leave you destitute or worse. To help you choose the best coverage for your life, you need an insurance broker that you can trust.

There are many things to consider when choosing the right advisor for you, but Archway Insurance can help. Reach out to our brokers for top-of-the-line service and customized policy plans at 1-833-536-0529 or through our website. And read on to see what you need to know to choose the right insurance advisor.

Personalized Service

When it comes to insurance, personalization is vital. After all, you’re getting it knowing that you will use it only in the most dramatic occurrences. You don’t want to leave the life insurance policy that will support your family after you’re gone in the hands of an uncaring worker whose only concerned with their bottom line.

While you can choose to work with an insurance agent, who typically represents just one company, or a direct writer, who also works directly for an insurance company and writes policies just for that provider, the best choice is an insurance broker. They will offer you policies from a range of providers and prioritize your needs over the company’s needs.

Even within the world of brokers, you want to find one that you click with and who gives you the care and attention that this significant decision requires. Don’t settle for less.

What this looks like in practical terms is a genuine consideration for your needs. Insurance is not a universal thing, and your lifestyle, health, risk factors, and individual financial requirements will heavily impact what policy best suits you. A good broker will ask about all these things and consider them when choosing a policy for you. Stay away from those who offer quick policies without proper insight and analysis of your circumstances.

Know Yourself First

While a good insurance broker can walk you through what you may need for coverage, they still can’t know your life as well as you can.

Before you begin talking to an insurance broker, it’s essential to know whether you’re looking for short-term or long-term policies, what your tolerance to risk is, and your current financial state. Having the answers for these in mind will help you decide what broker you want and evaluate their offers and whether they are truly aligned with what you want.


Now that you know what you want and what type of broker you’re looking for, you can begin the research process. Search for brokers online, either in your city or even in a narrow field around where you live. This is the time to dig deep into the nitty-gritty of the broker.

Find them on websites or social media platforms, like Linkedin. Gather information about their stated interests/focus areas, education, experience, and contact information. See if they have articles or blogs showcasing their expertise or if they have testimonials from satisfied clients.

It might also be useful to look at online reviews in that vein, though be wary, as these can be faked or overly focused on negative experiences rather than conveying the full spectrum of their work.

Of particular importance is the advisor’s experience. Just like you would prefer a doctor with years of experience, you want to find a brokerage with a lengthy background in the insurance industry. If you do, you can rest easy knowing you’re getting the best help possible. Other designations to look for include financial certifications like the Canadian Accredited Insurance Broker (CAIB) or Chartered Insurance Professional (CIP).

Look for Referrals

An alternative to research, or a supplement to online data-gathering, is to talk to those in your social network. Just like how you might ask around to see who has the best mechanic or tailor, a broker with strong recommendations is likely one that performs well.

Your friends’ or loved ones’ opinions can be invaluable, as they can offer personal insights that take into account your needs and similarities. So don’t be afraid to get out there and tell people you’re looking for a broker. You might just find the perfect one.

In-depth Knowledge Sharing

Most people don’t know their insurance policies inside-out. This makes sense as providers fill them with confusing jargon and intricate clauses that all assume the reader has an intimate knowledge of the industry, including what terms mean and how things generally work.

Not knowing what your policy covers can be devastating. If you expect water damage to be covered only to find that it isn’t, you’ll be in for a painful surprise in the form of a costly financial toll.

When you’re choosing an insurance broker, make sure to find one that is patient and willing to spend the time with you to go deep on what the policy means and what it will cover across a range of circumstances. You should feel like no question is too minor to ask and that they’ll provide helpful answers.

In Closing

There’s so much to weigh in when considering which insurance broker to choose that it can be overwhelming. Hopefully, this article has helped you better grasp what a good insurance broker should be, from their personalized customer service to their background and pedigree to their openness to questions and concerns you may have.

Insurance can save you in the worst-case scenarios. Don’t leave it to chance or to the first broker you find. Seek out the best because you deserve the best, and any less wouldn’t satisfy.

For more information about choosing the right insurance broker for you, call Archway Insurance at 1-833-536-0529 or contact us here.

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